PSA encourages kids to say “Yes” to a healthy lifestyle and “No” to underage drinking
TOPEKA – (April 5, 2011) – In recognition of April’s designation as Alcohol Awareness Month, Kansas Attorney General Derek Schmidt has teamed up with The Century Council to release an Ask, Listen, Learn: Kids and Alcohol Don’t Mix Public Service Announcement (PSA). In the PSA, Schmidt encourages kids to say “Yes” to a healthy lifestyle and “No” to underage drinking. The PSA will begin airing throughout the state on radio and online this month.
“As a father, I know leading a healthy and active lifestyle is important for children to grow to their full potential,” Schmidt said. “Participating in school activities, sports or volunteering in their communities are great ways to keep kids’ brains and bodies active. Another key part of being healthy and active is saying ‘No’ to alcohol.”
The PSA directs viewers to learn more at www.asklistenlearn.com where kids are encouraged to become part of the Ask, Listen, Learn Team by making a pledge to be active for 60 minutes a day and to say “No” to underage drinking. The Ask, Listen, Learn website also gives parents the tools they need to start and continue the conversation with their kids to say “No” to underage drinking with its materials, blog and superstar role models like Apolo Anton Ohno.
“Today, more than ever young people want to be involved and do what’s right.” said Ralph Blackman, CEO and President of The Century Council. “Keeping that in mind, we knew that it was important to create a PSA that not only provides information, but is also fun and innovative so that kids and parents alike can view and start an important conversation.”